// Built by the team behind Theory House

Intelligence
for the
AI Era
of Retail.

TheoryNXT is a new retail intelligence company forged from 15+ years of brand-building in the CPG space. We build the tools that help brands compete in the new era of agentic commerce.

Retail Intelligence ✦ Agentic Commerce ✦ Win The Invisible Shelf™ ✦ Brand Inclusion Rate™ ✦ Agentic Commerce Score™ ✦ A Theory House Company ✦ KASPER ✦ AI Era of Retail ✦ Retail Intelligence ✦ Agentic Commerce ✦ Win The Invisible Shelf™ ✦ Brand Inclusion Rate™ ✦ Agentic Commerce Score™ ✦ A Theory House Company ✦ KASPER ✦ AI Era of Retail ✦
// Our Foundation

Forged in Retail.
Built for What's Next.

TheoryNXT was built on a singular conviction: the rules of retail are being rewritten by AI - and the brands that understand this first will own the shelf.

We are the innovation arm of Theory House, an expert retail marketing agency that has grown brands to category leadership across the CPG and Bev-Alc spaces. What we built in physical retail, we are now building for the invisible one.

TheoryNXT engineers proprietary tools at the intersection of deep CPG retail expertise and AI discovery intelligence. Our first product, KASPER, is the proof of concept - and the beginning of a platform we're building for the long run.

// Our Flagship Product

The first Agentic Commerce Brand Graph
to help CPG brands Win the Invisible Shelf.

KASPER is TheoryNXT's agentic commerce platform - built to help retail CPG brands diagnose, measure, and optimize their performance on the Invisible Shelf, where AI decides which brands get found, recommended, and chosen.

// 01
Diagnose

Understand exactly where your brand stands across the AI platforms consumers use to research and buy. See what's working, what's missing, and where the gaps are.

// 02
Measure

Quantify your Brand Inclusion Rate and Agentic Commerce Score across three AI platforms simultaneously - and put a real revenue number on the opportunity.

// 03
Optimize

Execute a prioritized roadmap built from 15+ years of CPG retail expertise. Lift your scores, improve your AI presence, and win on the shelf no one can see.

Explore KASPER →
// Also from TheoryNXT

The Invisible
Shelf.

Sharp, independent intelligence on agentic commerce for CPG brand leaders. Updated frequently. Every Thursday, subscribers receive a curated briefing on what's shifting in AI-driven retail discovery - free.

Subscribe Free →
The Invisible Shelf — Weekly agentic commerce briefing
// Why TheoryNXT

Retail Expertise.
AI Precision.

// 01
Born from the Shelf, Not the Lab.

We didn't start in tech. We started in the aisle - working alongside the brand managers, buyers, and shelf strategists who actually move product. That operational context is not something you can replicate.

// 02
The Only Firm at This Intersection.

No one else combines deep physical retail expertise with AI discovery optimization for food, beverage, spirits, and CPG. That's not a positioning statement. It's a verified whitespace in the market.

// 03
Tools, Not Frameworks.

Every TheoryNXT product delivers a score, a benchmark, and a next step. We don't sell methodologies that need interpreting. We sell scored clarity that gets executed starting tomorrow.

Get In Touch

Ready to Win
The Invisible
Shelf?

Ready to find out where your brand stands on the invisible shelf? Tell us about your brand and we'll be in touch within one business day.

A Theory House Company
hello@theorynxt.com
// Contact Us
Contact Us →